Having an authentic, transparent, or customer-centric brand means more than proclaiming your fidelity to authenticity, transparency, and customer-centricity. Though it all...
Next time you’re forehead-smashingly bored, check out the mission statements of the Fortune 500, including this gem from supermarket giant Albertsons:
“Guided by relentless focus...
How to say that your brand stands for something without screaming that your brand stands for that thing.
September 27, 2023